Archive for Strategy

How to Book Music Festivals


A while back we shared 8 Ways to Get Into Music Festivals.  We’re adding four new ideas for how to book music festivals, giving you a total of 12 tactics. Start preparing for next year’s festival season now!

Pinpoint a person – While a lot of festivals have generic submission forms or email addresses, you’ll have more success if you can make a human connection. Ask around your network, and do some social media and press article digging to see if you can come up with a name. While most posts on Facebook will be from the festival’s pages, sometimes comments will be made as an individual person. Then, start looking for ways to meet and connect with that person.

VIP Invites – Once you know the key players, extend an invitation for them to see you live.  Whether it’s close to home or you’re touring in the festival’s area, a festival is significantly more likely to book an act they’ve seen before.

Tour in the festival’s area – If you’re looking at regional festivals, and aren’t performing there yet, get thee some gigs in that area!

Radio charts – The bigger the festival, the more likely they are to be looking at the radio charts and requesting those acts to play. Time for a radio promo campaign, perhaps?

For more ideas how to book music festivals, read our previous post, 8 Ways to Get Into Music Festivals here. We talked about entering contests, what research you need to do to increase your odds of success, and more.

What has worked for you? Comment below!

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How Your Music Can Get Discovered by New Fans

Do you ever wonder how other people discover new music? YOUR music? We did. There are probably precise methods of surveying music listeners to answer that.  But we’re musicians, not scientists. So we did what any modern day Joe would do to answer such a question: ask friends on social media. And here you have it, the unofficial survey results.  While the percentages may not pass a statistical sniff test, it is directionally accurate, and probably confirms some of what you know or suspected. Or maybe sheds new insight. We hope you’ll walk away with at least one new idea of how to get discovered by new fans.

There are MANY ways people find new music.  Of those many ways, the internet takes the top spot.  YouTube, Spotify, and Pandora were mentioned most.  YouTube is the second largest search engine in the world. Make sure your channel has your best live recordings, and load up the descriptions with tags. Getting your music onto Spotify via a digital distributor is also pretty easy, but getting discovered by new fans on Spotify is harder. This article offers advice and a free ebook download from CDBabyFor Pandora, if you create an account you can submit your music for consideration here.

Beyond the internet, people found good old-fashioned suggestions from friends and word-of-mouth to be great sources of finding new music. Make a good impression at your shows and create raving fans who will spread the word for you. Be well-rehearsed, critique your own performances, and seek audience feedback. It’ll pay off in free word-of-mouth marketing.  Get onto multi-bills and gig-swap. This gives fans of the other bands a chance to check you out. Play at a wide variety of venues to reach new and different audiences.  Make sure your studio and live recordings are of the highest quality.  If one person absolutely loves what they hear, they’ll share it with friends and on social media.

Also, radio is not dead! Local, college, and internet radio shows want your music, and people still do listen. Well, at the least the people we know still do.  There are even people who discover music on TV and movies, with shows featuring performing musicians or soundtrack music that piques their interest.

A good strategy is to have your music in many places, so that everyone has the chance to discover your music in the way that best suites their style. What’s your experience been? How does your music get discovered by new listeners? What new way do you want to try? Comment below!


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The Best Gigs for Your Career

7 Questions to Meet Your Goals

Whether you’re just starting to get serious about gigging, or have been doing it for years, it’s  beneficial to pause and consider why you are gigging.  It sounds strange, but if you don’t have your goals in mind, you might not be booking shows that will be the best for your career.  As you grow, your goals will change and you may need to reassess your strategy.  But early on it may not be immediately apparent what qualities you should look for when scoping out new locations, venues, and dates.  While some musicians simply want a side income (making a guarantee a top priority), you probably have other goals like getting your music heard, growing your fanbase, or promoting your recordings.  When it comes to reaching new listeners and building your audience, not all gigs are created equal.

Here’s what you’ll want to consider to book the best gigs that meets your goals: Read More

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